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Now that you have established your business, you need to start selling your product or service to consumers, and intelligent, creative advertising play an instrumental role in achieving this goal. However, you need to keep in mind that certain advertising regulations are in place to check how, where, what, and when you advertise. This is called advertising law and you need to be aware of it before getting entangled into legal troubles due to wrong advertising practices. For example, what you are saying in your advertisement in any media such as radio, television, newspaper, magazines, etc. should be supported by a reasonable basis. You should have proof for all your factual claims such as the strength or durability of your product. You can’t simply say that your product is approved by a professional such as a doctor unless it has actually been approved. The advertising of products related to health, nutrition, and safety is very strictly regulated. Moreover, statements concerning price should be legitimate and those about warranties should be clear.
Why Hire an Advertising Attorney?
Instead of handling all legal and business issues of advertising on your own, it is definitely more prudent to hire an advertising attorney. You have to keep in mind several regulations regarding advertising and these regulations may differ from state to state. The Federal Trade Commission has an entire division called the Division of Advertising Practices devoted to protecting consumers from false and harmful advertising. Moreover, other competitors can also sue you if your false advertising harms their sales or reputation.
Benefits of Hiring an Experienced Attorney in Advertising:
An experienced advertising attorneyhas all the rules and regulations regarding advertising practices on his/her fingertips. He/she will correctly guide you in devising an advertising campaign that doesn’t break any rules or regulations of FTC or the state in which you are planning to advertise; moreover, he/she will expertly advise you on the correct timings of your advertising campaign. With experience of countless cases related to advertising, a skilled advertising attorneywill help you in achieving an award-winning advertising campaign by taking advantage of market opportunities in an innovative manner.